Nature is at the center of Innersense Organic Beauty. Innersense believes choosing clean, pure beautiful hair care is the smart, simple way to create a love story between you and your hair.
Innersense products are crafted from Certified Organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide.
The Innersense mission is to empower, inform, and inspire beauty and wellness, helping our customers make healthier, cleaner choices that align with their personal values.
The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.
Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out.
Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.
We believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls.