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Our journey began as a diverse salon, but in 2014, we embraced our true identity as a curly-focused salon. Since then, we have dedicated ourselves to serving and empowering the curly community, promoting acceptance, and celebrating the beauty of natural curls.

With a passionate team mastering textured hair techniques, we have become leaders in the curly community. While we offer a range of styles, our primary mission is to uplift those with curly hair, providing expertise and support.

At our salon, we believe in the power of embracing natural curls and feeling confident in one's unique beauty. Every curly-haired client we serve represents an opportunity to change lives and shape a positive curl culture.

Our brand story is a testament to our unwavering dedication to making a difference, one curl at a time. We invite you to join us on this journey of self-acceptance, celebration, and empowerment as we continue to lead the way in the curly community.


Our mission is to empower, educate, and create unforgettable experiences for each client we serve in the curly world.

We are committed to providing a supportive environment where clients feel encouraged to explore their potential, expand their knowledge, and embrace new opportunities while learning to care for and love their hair.

Through personalized attention and exceptional service, we aim to deliver a transformative experience that exceeds expectations and allows clients to express their unique style.

Our Mission to Our Clients

Our Mission to Ourselves

Together, the team at Anita Kurl aims to create a positive and rewarding atmosphere within our salon to inspire the knowledge, growth, skills, and creativity of our people.

We do this by adopting six core principles.

We prioritize accountability to our clients, each other, and ourselves. We believe in transparency and taking ownership of our actions. Mistakes are acknowledged, not hidden, and we avoid shifting blame.

We prioritize continuous growth and development. We are dedicated to expanding our knowledge and staying up-to-date with new ideas and innovative techniques. We firmly believe in investing in every team member as well as the accountability that each employee must invest in themselves to consistently increase in value to contribute to their personal financial success.

Creativity is at the core of what we do at Anita Kurl. We harness our creative abilities to drive improvements within our company and for our clients. Our team embraces innovation, takes initiative, and strives to regularly elevate our quality of work. By remaining solution-oriented, we ensure that our creativity shines through the services we provide.


Respect is fundamental in our workplace, fostering cooperation and constant improvement. We value open communication, integrity, and trust among team members. We consider the impact of our actions on our surroundings, and we value trust and confidence in one another. We encourage a culture where we talk to each other, not about each other.

We recognize that everyone has unique goals and commitments outside of work. We aim to provide a plan that accommodates individual needs, allowing for personal and professional growth within designated work hours. We value the well-being of our team members by supporting their ability to manage their time effectively, secure their financial value, and pursue their personal life goals.


We believe in adding an element of fun to our work environment, ensuring a positive and enjoyable atmosphere for our team and clients. Fake British accents are always welcome.

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Our Mission to Our Team Members

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